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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~subject:"Großbritannien"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
897
Konsumentenverhalten
897
Advertising effects
105
Werbewirkung
105
Advertising
86
Werbung
86
Brand image
78
Markenimage
78
Brand management
76
Environmental consciousness
68
Umweltbewusstsein
68
Food
64
Lebensmittel
64
Internet marketing
54
Online-Marketing
54
Social Web
54
Social web
54
USA
50
United States
50
Online retailing
49
Online-Handel
49
Bibliometrics
47
Bibliometrie
47
Bekleidung
46
Clothing
46
Brand
44
Markenartikel
44
Food consumption
41
Lebensmittelkonsum
41
Nachhaltige Entwicklung
41
Sustainable development
41
consumer behaviour
40
Emotion
39
Jugendliche
39
Sustainability
39
Youth
39
Beziehungsmarketing
38
Nachhaltigkeit
38
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114
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114
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Smit, Edith G.
3
Wilson, Christine
3
Avramova, Yana R.
2
Brennan, Carol
2
Cauberghe, Verolien
2
Goldsmith, Ronald E.
2
Knoll, Johannes
2
Ko, Eunju
2
Paul, Justin
2
Stamminger, Rainer
2
Verlegh, Peeter
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abdourazakou, Yann
1
Abeliotis, Konstadinos
1
Abraham, Mathew
1
Aitken, Robert
1
Akaka, Melissa Archpru
1
Alagarsamy, Subburaj
1
Alden, Dana
1
Alves, Helena
1
Amberg, Caroline
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Baack, Daniel W.
1
Bae, Hyeyoon
1
Bailey, Sue
1
Behre, Barbara
1
Berkholz, Petra
1
Bernarde, Simone
1
Bernritter, Stefan F.
1
Bhandari, Manu
1
Bhanja, Nivedita
1
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International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Journal of business research : JBR
421
The journal of product & brand management
283
Journal of retailing and consumer services
275
The journal of brand management : an international journal
269
Psychology & marketing
98
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing communications
75
Journal of marketing management : MM
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
60
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
57
Journal of promotion management : innovations in planning and applied research
55
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
International marketing review
49
Journal of the Academy of Marketing Science
48
Journal of marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
Cogent business & management
44
International journal of retail & distribution management
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
Journal of international marketing
35
The international review of retail, distribution and consumer research
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
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ECONIS (ZBW)
114
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
9
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
10
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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