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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Social network services"
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Virales Marketing
Social Web
177
Social web
177
Internet marketing
121
Online-Marketing
121
Consumer behaviour
107
Konsumentenverhalten
107
social media
59
Viral marketing
57
Brand management
56
Markenführung
56
Advertising effects
39
Werbewirkung
39
Beziehungsmarketing
36
Relationship marketing
36
Brand image
33
Markenimage
33
Advertising
29
Werbung
29
Social network
19
Soziales Netzwerk
19
Facebook
18
Online retailing
18
Online-Handel
18
Brand
16
Markenartikel
16
Marketing management
16
Marketingmanagement
16
advertising
12
electronic word-of-mouth
12
social media marketing
12
Internet
11
Instagram
10
Twitter
10
consumer behaviour
10
E-commerce
9
Electronic Commerce
9
influencer marketing
9
Media usage
8
Mediennutzung
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57
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Bao, Tong
2
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Araujo, Theo
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bhandari, Manu
1
Boistel, Philippe
1
Buijzen, Moniek
1
Bélanger, Charles H.
1
Cauberghe, Veroline
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chatterjee, Patrali
1
Chay Yau Choon
1
Cheong, Yunjae
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Chu, Shu-chuan
1
Colliander, Jonas
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dahlén, Micael
1
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1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Djafarova, Elmira
1
Duh, Helen Inseng
1
Ellonen, Hanna-Kaisa
1
Erkan, Ismail
1
Evans, Chris
1
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International journal of advertising : the quarterly review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
92
Journal of retailing and consumer services
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
22
International journal of advertising : the review of marketing communications
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Electronic commerce research
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
57
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1
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
7
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
Political party's fan page posts and online engagement on Facebook
Kaur, Manpreet
;
Verma, Rajesh
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10012598980
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