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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~subject:"Fernsehwerbung"
~subject:"Online-Handel"
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Search: subject_exact:"Web-Marketing"
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Fernsehwerbung
Online-Handel
Internet marketing
179
Online-Marketing
179
Advertising effects
95
Werbewirkung
95
Consumer behaviour
55
Konsumentenverhalten
55
Advertising
53
Werbung
53
Social Web
42
Social web
42
USA
25
United States
25
Viral marketing
25
Virales Marketing
25
Brand management
20
Markenführung
20
Target group
14
Zielgruppe
14
Brand image
13
Markenimage
13
Online retailing
11
Television advertising
10
Children
9
Computerspiel
9
Kinder
9
Marketing management
9
Marketingmanagement
9
Video game
9
Website
9
Brand
8
Internet
8
Markenartikel
8
Interactive media
7
Interaktive Medien
7
advertising
7
E-commerce
6
Electronic Commerce
6
Psychology of advertising
6
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21
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Malthouse, Edward C.
2
Maslowska, Ewa
2
Appiah, Osei
1
Becerra, Enrique P.
1
Bellman, Steven
1
Benmamoun, Mamoun
1
Bernritter, Stefan F.
1
Best, Christoph
1
Boutsouki, Christina
1
Brettel, Malte
1
Bruwer, Johan
1
Cauberghe, Veroline
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Cheng, Julian Ming Sung
1
Cohen, Justin
1
Dao, William Wan-tien
1
Dens, Nathalie
1
Elias, Troy
1
Faulkner, Margaret
1
Flatten, Tessa
1
Fulgoni, Gian M.
1
Gavilanes Laso, José Luis
1
Goerg, Georg M.
1
Ham, Chang-Dae
1
Hatzithomas, Leonidas
1
Hudders, Liselot
1
Jacobs, Devra
1
Kennedy, Rachel
1
Kim, Su Jung
1
Koehler, Jim
1
Kolomiiets, Alona
1
Korgaonkar, Pradeep K.
1
Larguinat, Laurent
1
Le, Angelina Nhat Hanh
1
Lee, June Soo
1
Levine, Brian
1
Lipsman, Andrew
1
McDonald, Colin
1
Michelon, Aaron
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of retailing and consumer services
72
Journal of business research : JBR
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
International journal of internet marketing and advertising : IJIMA
33
Information systems research : ISR
32
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Electronic commerce research
22
Journal of internet commerce
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Journal of marketing communications
15
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
International journal of business information systems : IJBIS
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Springer eBook Collection
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of advertising : the review of marketing communications
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail and distribution management
10
Journal of marketing research
10
Journal of marketing research : JMR
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
21
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
3
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
4
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
5
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
6
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
7
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
8
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
9
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
10
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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