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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Satisfaction"
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Search: subject_exact:"Markenbindung"
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Deutschland
Markenführung
Markenimage
Satisfaction
Brand loyalty
36
Markentreue
36
Beziehungsmarketing
21
Consumer behaviour
21
Konsumentenverhalten
21
Relationship marketing
21
Brand management
19
Brand
15
Brand image
15
Markenartikel
15
Social Web
6
Social web
6
Customer satisfaction
5
Kundenzufriedenheit
5
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3
Emotion
3
Kundenbindung
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USA
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United States
3
B-to-B-Marketing
2
Brand identification
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Brand passion
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Business-to-business marketing
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Confidence
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Consumer behavior
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Kaufentscheidung
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Lieferantenmanagement
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Meta-Analyse
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Meta-analysis
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Performance measurement
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Performance-Messung
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Purchase decision
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Selbstevaluation
2
Self-assessment
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Supplier relationship management
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Aguirre-Rodriguez, Alexandra
1
Ashman, Rachel
1
Astakhova, Marina
1
Bartikowski, Boris
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Bošnjak, Michael
1
Brach, Simon
1
Byun, Kyung-Ah
1
Chang, Shu-Hao
1
Coelho, Arnaldo
1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Desveaud, Kathleen
1
Duhan, Dale F.
1
Eisend, Martin
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gavard-Perret, Marie-Laure
1
Gupta, Suraksha
1
Haryanto, Jony Oktavian
1
Hultman, Magnus
1
Ishaq, Muhammad Ishtiaq
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Jayawardhena, Chanaka
1
Jin, Zhongqi
1
Kitchen, Philip J.
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Lin, Chia-Wu
1
Lin, Jin-An
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Liu, Martin
1
Loermans, Annemijn C.
1
Mandler, Timo
1
Martin, Drew
1
Matanda, Margaret J.
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of retailing and consumer services
25
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Marketing intelligence & planning
5
Psychology & marketing
5
SpringerLink / Bücher
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
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All
ECONIS (ZBW)
21
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21
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
7
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
8
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
9
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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