//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
208
International marketing
203
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
48
Markenführung
48
Globalisierung
31
Welt
27
World
27
Globalization
26
Marketing management
26
Marketingmanagement
26
Multinationales Unternehmen
26
Transnational corporation
26
Brand image
24
Markenimage
24
Advertising effects
18
Beziehungsmarketing
18
China
18
Cultural identity
18
Export
18
Kulturelle Identität
18
Relationship marketing
18
USA
18
United States
18
Werbewirkung
18
Emerging economies
17
Schwellenländer
17
Firm performance
15
International market entry
15
Internationaler Markteintritt
15
Unternehmenserfolg
15
Deutschland
14
Germany
13
Advertising
12
Brand
12
Werbung
12
Markenartikel
11
Markenpolitik
11
global brands
11
more ...
less ...
Online availability
All
Undetermined
98
Free
3
Type of publication
All
Article
163
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
164
Aufsatz in Zeitschrift
164
Aufsatzsammlung
9
Collection of articles of several authors
3
Hochschulschrift
3
Sammelwerk
3
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Lehrbuch
1
Non-commercial literature
1
more ...
less ...
Language
All
English
187
German
21
Author
All
Diamantopoulos, Adamantios
6
Westjohn, Stanford A.
6
Magnusson, Peter
5
Diehl, Sandra
4
Griffith, David A.
4
Hewett, Kelly
4
Katsikeas, Constantine S.
4
Leonidou, Leonidas C.
4
Mueller, Barbara
4
Riefler, Petra
4
Robson, Matthew J.
4
Taylor, Charles Raymond
4
Alden, Dana
3
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Grinstein, Amir
3
Hultman, Magnus
3
Kumar, V.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Schlegelmilch, Bodo B.
3
Strizhakova, Yuliya
3
Terlutter, Ralf
3
Zou, Shaoming
3
Akaka, Melissa Archpru
2
Arora, Anshu Saxena
2
Aykol, Bilge
2
Bacouel-Jentjens, Sabine
2
Berndt, Ralph
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Delener, Nejdet
2
Fotiadis, Thomas A.
2
Gabrielsson, Mika
2
Gabrielsson, Peter
2
Guo, Xiaoling
2
Herbig, Paul A.
2
Hesse, Jürgen
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of euromarketing
Journal of international marketing
SpringerLink / Bücher
International marketing review
132
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
208
Showing
1
-
10
of
208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
5
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
10
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->