//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Drennan, Judy"
~person:"Kim, Soojung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Werbewirkung
4
Werbung
4
Social norm
2
Soziale Norm
2
Advertising avoidance
1
Approach–avoid theory
1
Cognition
1
Emotion
1
Kognition
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Native advertising
1
Online video advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social media advertising
1
Social network
1
Social relations
1
Soziale Beziehungen
1
Soziales Netzwerk
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
advertising
1
affective response
1
avoidance
1
behavioral avoidance
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Drennan, Judy
Kim, Soojung
Reijmersdal, Eva A. van
5
Rozendaal, Esther
5
Noort, Guda van
4
Smit, Edith G.
4
Belanche, Daniel
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Ham, Chang-Dae
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Mikyoung
3
Knoll, Johannes
3
Lee, Joonghwa
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Voorveld, Hilde
3
Antheunis, Marjolijn L.
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Hatzithomas, Leonidas
2
Hudders, Liselot
2
Kelly, Louise
2
Kerr, Gayle
2
Ketelaar, Paul E.
2
Kitchen, Philip J.
2
Langaro, Daniela
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Miller, Jessica
2
Muehling, Darrel D.
2
Phua, Joe
2
Rauwers, Fabiënne
2
Rita, Paulo
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
3
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
4
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
5
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->