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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Viral marketing
Internet marketing
179
Online-Marketing
179
Consumer behaviour
101
Konsumentenverhalten
101
Advertising effects
96
Werbewirkung
96
Social Web
75
Social web
75
Advertising
71
Werbung
69
Virales Marketing
42
Brand management
33
Markenführung
33
social media
27
Brand image
22
Markenimage
22
Online retailing
18
Online-Handel
18
advertising
17
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
13
Brand
13
Markenartikel
13
Relationship marketing
13
Computerspiel
11
Confidence
11
Vertrauen
11
Video game
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Website
10
Children
9
Internet
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Kinder
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Facebook
8
Target group
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Zielgruppe
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E-commerce
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Electronic Commerce
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42
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42
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Huh, Jisu
2
Kareklas, Ioannis
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Muehling, Darrel D.
2
Weber, T. J.
2
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bernritter, Stefan F.
1
Brunel, Frédéric F.
1
Buijzen, Moniek
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Chen, Chiao-Chieh
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Dens, Nathalie
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
Flavián Blanco, Carlos
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Fournier, Susan
1
Gistri, Giacomo
1
Groeger, Lars
1
Ham, Chang-Dae
1
Hazari, Sunil
1
Hudders, Liselot
1
Illescas-Manzano, María D.
1
Jacob, Frank
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Journal of management information systems : JMIS
24
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
International journal of advertising : the review of marketing communications
17
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
42
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
4
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
5
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
6
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
7
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
8
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
9
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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