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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Markenimage
Brand management
283
Markenführung
283
Consumer behaviour
222
Konsumentenverhalten
222
Brand image
215
Brand
124
Markenartikel
123
Advertising effects
79
Werbewirkung
79
Beziehungsmarketing
45
Relationship marketing
45
Advertising
41
Werbung
41
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
Brand extension
25
Markentransfer
25
Marketing management
25
Marketingmanagement
25
Brand loyalty
23
USA
23
United States
23
Markentreue
21
India
19
Indien
19
Luxury goods
18
Luxusgüter
18
Product Placement
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Product placement
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Sponsoring
15
Sponsorship
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Emotion
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Perception
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Viral marketing
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Virales Marketing
14
Wahrnehmung
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7
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English
215
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Dens, Nathalie
6
Pelsmacker, Patrick de
6
Uggla, Henrik
4
Biswas, Abhijit
3
He, Yi
3
Lehmann, Donald R.
3
Ragel, V. R.
3
Ahuvia, Aaron
2
Attri, Rekha
2
Avramova, Yana R.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bergkvist, Lars
2
Bernritter, Stefan F.
2
Brasel, S. Adam
2
Chen, Qimei
2
Choi, Yung Kyun
2
Cleff, Thomas
2
Eisend, Martin
2
Grégoire, Yany
2
Guha, Abhijit
2
Gunasti, Kunter
2
Kakati, Rinalini P.
2
Kavida, V.
2
Keller, Kevin Lane
2
Khamitov, Mansur
2
Klink, Richard R.
2
Knoll, Johannes
2
Ko, Eunju
2
Kouril, Michal
2
Lakshmi, S.
2
Liu, Maggie Wenjing
2
Mathews, Jose
2
Matthes, Jörg
2
Miniard, Paul W.
2
Newman, Kevin P.
2
Panda, Tapan K.
2
Pogacar, Ruth
2
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2
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2
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
215
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1
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10
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215
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date (oldest first)
1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
9
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
10
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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