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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Luxury goods"
~type:"article"
~type_genre:"Article in journal"
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Luxury goods
Brand management
214
Markenführung
214
Brand image
155
Consumer behaviour
155
Konsumentenverhalten
155
Markenimage
155
Brand
83
Markenartikel
82
Advertising effects
63
Werbewirkung
63
Advertising
36
Werbung
36
Beziehungsmarketing
34
Relationship marketing
34
Social Web
25
Social web
25
Internet marketing
23
Online-Marketing
23
Brand extension
20
Markentransfer
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Marketing management
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Marketingmanagement
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India
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Indien
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USA
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United States
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Product Placement
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Product placement
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Sponsoring
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Sponsorship
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Brand loyalty
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Luxusgüter
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Markentreue
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Viral marketing
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Virales Marketing
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Article in journal
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13
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English
13
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Uggla, Henrik
4
Attri, Rekha
1
Bairagi, Rahul
1
Beverland, Michael B.
1
Bucic, Tania
1
Hermantha, Y.
1
Kastiya, Shweta
1
Lashgari, Maryam
1
Mehta, Ravi
1
Micheli, Pietro
1
Montecchi, Matteo
1
Ngo, Liem Viet
1
Oanh Dinh Yen Nguyen
1
Oppewal, Harmen
1
Pareek, Ashish
1
Roncha, Ana
1
Tak, Preeti
1
Taylor, Charles Raymond
1
Wilner, Sarah J. S.
1
Xu, Lidan
1
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The IUP journal of brand management : IJBRM
Journal of business research : JBR
101
The journal of brand management : an international journal
59
Journal of retailing and consumer services
44
Journal of fashion marketing and management
31
The journal of product & brand management
31
Journal of global fashion marketing : JGfM
19
Psychology & marketing
16
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
10
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
Qualitative market research : an international journal
7
Cogent business & management
6
International journal of wine business research : IJWBR
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of consumer behaviour
4
Journal of marketing
4
Journal of retailing
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
13
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13
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
3
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
4
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
5
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
Saved in:
6
Leveraging luxury brands : prevailing trends and research challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011536298
Saved in:
7
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
8
Challenges of selling luxury motorcycle brands in India
Attri, Rekha
;
Bairagi, Rahul
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011854091
Saved in:
9
Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Saved in:
10
Consumer attitude towards luxury brands : an empirical study
Tak, Preeti
;
Pareek, Ashish
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10011536286
Saved in:
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