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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interaktive Medien
Interactive media
11
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Online-Marketing
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
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Advertising effects
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Beziehungsmarketing
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Cauberghe, Verolien
2
Noort, Guda van
2
Antheunis, Marjolijn L.
1
Azar, Salim L.
1
Blankson, Charles
1
Chen, Lily Shui-lien
1
Cheng, Julian Ming Sung
1
Doh, Sun-Jae
1
Duijn, Meryl
1
Geuens, Maggie
1
Hill, Ronald Paul
1
Kazakova, Snezhanka
1
Kim, Eun-Ho
1
Kim, Eunice
1
Kwon, Eun Sook
1
Machado, Joana César
1
McQuarrie, Edward F.
1
Miller, Jessica
1
Moran, Nora
1
Neijens, Peter C.
1
Pelsmacker, Patrick de
1
Phillips, Barbara J.
1
Rauwers, Fabiënne
1
Slabbinck, Hendrik
1
Sung, Yongjun
1
Tessitore, Tina
1
Vacas-de-Carvalho, Leonor
1
Verlegh, Peeter W. J.
1
Vermeir, Iris
1
Voorveld, Hilde
1
Voorveld, Hilde A. M.
1
Wang, Edward Shih-tse
1
Yoo, Chan Yun
1
Yoo, Dongho
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International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
Journal of advertising research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Group decision and negotiation
1
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ECONIS (ZBW)
11
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
4
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
5
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Saved in:
6
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
7
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
8
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
9
Social marketing meets interactive media : lossons for the advertising community
Hill, Ronald Paul
;
Moran, Nora
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 815-838
Persistent link: https://www.econbiz.de/10009426411
Saved in:
10
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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