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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
Consumer behaviour
145
Konsumentenverhalten
145
Advertising effects
89
Werbewirkung
89
Advertising
70
Werbung
70
Markenimage
32
Brand management
31
Markenführung
31
Internet marketing
27
Online-Marketing
27
Brand
19
Markenartikel
19
Product Placement
18
Product placement
18
Social Web
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Social web
15
Viral marketing
14
advertising
14
Gender
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Geschlecht
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USA
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United States
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Kognition
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persuasion knowledge
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International marketing
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44
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Bernritter, Stefan F.
3
Avramova, Yana R.
2
Choi, Yung Kyun
2
King, Karen Whitehill
2
Knoll, Johannes
2
Ko, Eunju
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Matthes, Jörg
2
Smit, Edith G.
2
Youn, Seounmi
2
Baek, Tae Hyun
1
Bhandari, Manu
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Buijzen, Moniek
1
Chan, Kelvyn Ka Fuk
1
Chang, Hua
1
Chatterjee, Patrali
1
Chen, Ming-Yi
1
Chiu, Ching-I
1
Chu, Shu-chuan
1
Colliander, Jonas
1
Costello, John P.
1
Dahlén, Micael
1
Do, Hyunji
1
Eelen, Jiska
1
Fang, Yu-Hui
1
Gatter, M. Shirin
1
Grohs, Reinhard
1
Gvili, Yaniv
1
Hayes, Jameson L.
1
Hsieh, Jun-Yi
1
Hühn, Arief Ernst
1
Hüttl-Maack, Verena
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Hyuksoo
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
474
Journal of retailing and consumer services
313
The journal of product & brand management
249
The journal of brand management : an international journal
219
Psychology & marketing
129
International journal of hospitality management
119
Asia Pacific journal of marketing and logistics
101
Journal of marketing communications
101
European journal of marketing : EJM
92
Journal of international consumer marketing
82
International journal of internet marketing and advertising : IJIMA
74
Cogent business & management
71
The journal of consumer marketing
67
Journal of strategic marketing
66
Journal of travel and tourism marketing
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Marketing letters : a journal of research in marketing
65
International journal of consumer studies
63
Journal of marketing
63
Journal of global marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
Tourism management : research, policies, practice
60
Journal of promotion management : innovations in planning and applied research
57
International marketing review
56
Journal of the Academy of Marketing Science
54
International journal of advertising : the review of marketing communications
51
International journal of contemporary hospitality management
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of hospitality marketing & management
48
Journal of Islamic marketing
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of fashion marketing and management
47
Journal of marketing management : MM
45
Journal of promotion management : JPM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of marketing research : JMR
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
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ECONIS (ZBW)
44
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1
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
3
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
4
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
5
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
6
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
9
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
10
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
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