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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Emotion"
~subject:"Fernsehwerbung"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Emotion
Fernsehwerbung
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
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33
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English
33
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Reijmersdal, Eva A. van
3
Buijzen, Moniek
2
Cauberghe, Verolien
2
Geuens, Maggie
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Rozendaal, Esther
2
Alexandris, Kostas
1
Alija, Patxi
1
Anghelcev, George
1
Apaolaza, Vanessa
1
Arrazola Vacas, María
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Bui, M̃y
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Chang, Chingching
1
Chang, Chun-tuan
1
Chapa, Sindy
1
Charry, Karine M.
1
Cho, Eunji
1
Cornwell, T. Bettina
1
Das, Enny
1
Dens, Nathalie
1
Dianoux, Christian
1
Eelen, Jiska
1
Engel, Larry
1
Faseur, Tine
1
Ford, John B.
1
Galekh, Maryna
1
Gao, Yang
1
Gulas, Charles S.
1
Hartmann, Patrick
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Herrmann, Jean-Luc
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
61
Journal of marketing communications
39
Journal of business research : JBR
38
Journal of advertising : official publication of the American Academy of Advertising
36
International journal of advertising : the review of marketing communications
28
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of promotion management : JPM
15
Psychology & marketing
15
European journal of marketing : EJM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of internet marketing and advertising : IJIMA
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of current issues and research in advertising : JCIRA
9
Marketing : ZFP ; journal of research and management
9
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
Marketing letters : a journal of research in marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
European journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
Breaking new ground in theory and practice
5
Cogent business & management
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of current issues and research in advertising
5
Journal of electronic commerce research : JECR
5
Journal of marketing management : MM
5
Journal of nonprofit & public sector marketing
5
Journal of travel and tourism marketing
5
Tourism management : research, policies, practice
5
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ECONIS (ZBW)
33
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
8
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
9
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
10
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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