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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehwerbung"
~subject:"Kinder"
~subject:"Television advertising"
~subject:"Viral marketing"
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Fernsehwerbung
Kinder
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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38
Conference paper
2
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2
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English
38
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Buijzen, Moniek
2
Cauberghe, Verolien
2
Charry, Karine M.
2
Hudders, Liselot
2
Matthes, Jörg
2
Naderer, Brigitte
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Agante, Loise
1
Alexandris, Kostas
1
An, Soontae
1
Arrazola Vacas, María
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Boyland, Emma
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Cheon, Hongsik John
1
Cho, Eunji
1
Cornish, Lara Spiteri
1
Cornwell, T. Bettina
1
Demoulin, Nathalie T. M.
1
Dens, Nathalie
1
Eelen, Jiska
1
Engel, Larry
1
Faber, Ronald J.
1
Fraser, Jay R.
1
Fuentes-Garcia, Alejandra
1
Gao, Yang
1
Geuens, Maggie
1
Hang, Haiming
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Hevia Payá, José de
1
Huh, Jisu
1
Jeon, Jung Ok
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
53
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of marketing communications
25
International journal of advertising : the review of marketing communications
20
Young consumers : insight and ideas for responsible marketers
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
12
Journal of promotion management : innovations in planning and applied research
11
Journal of business research : JBR
10
Psychology & marketing
10
International journal of consumer studies
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : JPM
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Asia Pacific journal of marketing and logistics
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of current issues and research in advertising : JCIRA
5
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Cogent business & management
4
European journal of marketing
4
Health marketing quarterly
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
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ECONIS (ZBW)
38
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
5
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
6
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
7
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
8
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
9
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
10
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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