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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Social network services"
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Social Web
38
Social web
38
Internet marketing
18
Online-Marketing
18
Viral marketing
18
Virales Marketing
18
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
13
Werbewirkung
13
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10
Werbung
10
Brand management
8
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8
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Markenartikel
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social media
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Brand image
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Electronic word-of-mouth
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advertising
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user-generated content
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Chu, Shu-Chuan
4
Choi, Sejung Marina
3
Smit, Edith G.
3
Araujo, Theo
2
Bernritter, Stefan F.
2
Hove, Thomas
2
Kim, Juran
2
Kim, Mikyoung
2
Lee, Mira
2
Noort, Guda van
2
Sung, Yongjun
2
Vliegenthart, Rens
2
Voorveld, Hilde
2
Antheunis, Marjolijn L.
1
Baek, Tae Hyun
1
Bhandari, Manu
1
Bove, Liliana L.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chatterjee, Patrali
1
Chen, Der Chao
1
Chen, Hsuan-Ting
1
Cheng, Julian Ming Sung
1
Cheong, Yunjae
1
Chu, Shu-chuan
1
Colliander, Jonas
1
Dahlén, Micael
1
Dao, William Wan-tien
1
Ewing, Michael
1
Fang, Yu-Hui
1
Farías, Pablo
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Ham, Chang-Dae
1
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1
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1
Jeong, Hyun Ju
1
Jin, Hyun Seung
1
Jung, Jaemin
1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
38
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1
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
3
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
4
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
5
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
6
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
7
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
8
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
9
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
10
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
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