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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Werbewirkung
215
Advertising effects
214
Advertising
183
Werbung
182
Consumer behaviour
145
Konsumentenverhalten
145
Internet marketing
65
Online-Marketing
65
USA
53
United States
53
Brand image
47
Markenimage
47
Brand management
46
Markenführung
46
Social Web
38
Social web
38
Product Placement
33
Product placement
33
Viral marketing
31
Virales Marketing
31
Brand
28
Markenartikel
28
advertising
27
Children
25
Gender
25
Geschlecht
25
Kinder
25
Psychology of advertising
23
Werbepsychologie
23
Fernsehwerbung
22
Television advertising
22
Advertising planning
21
Sponsoring
21
Sponsorship
21
Target group
21
Werbeplanung
21
Zielgruppe
21
Comparison
19
Vergleich
19
International marketing
18
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Undetermined
183
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Article
1,426
Book / Working Paper
9
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Article in journal
413
Aufsatz in Zeitschrift
413
Conference paper
19
Konferenzbeitrag
19
Collection of articles of several authors
9
Sammelwerk
9
Konferenzschrift
2
Case study
1
Conference proceedings
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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Undetermined
1,022
English
413
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Taylor, Charles Raymond
21
Chang, Chingching
15
Eisend, Martin
14
Mueller, Barbara
13
Okazaki, Shintaro
12
Taylor, Charles R
12
O'Donohoe, Stephanie
11
Pelsmacker, Patrick de
11
Ambler, Tim
10
Cheong, Yunjae
10
Dens, Nathalie
10
Sung, Yongjun
10
Carlson, Les
9
Chang, Chun-Tuan
9
Kim, Kihan
9
Smit, Edith G.
9
Bergkvist, Lars
8
Geuens, Maggie
8
Hackley, Chris
8
Kwak, Hyokjin
8
Li, Hairong
8
Prendergast, Gerard
8
Choi, Sejung Marina
7
Diehl, Sandra
7
Huh, Jisu
7
Neijens, Peter
7
Reijmersdal, Eva A. van
7
Rossiter, John R.
7
Terlutter, Ralf
7
Yoo, Chan Yun
7
Yoon, Sukki
7
Berthon, Pierre
6
Dahlén, Micael
6
Kim, Juran
6
Laroche, Michel
6
Matthes, Jörg
6
Rozendaal, Esther
6
Till, Brian
6
Wilcox, Gary B.
6
Armstrong, Jon Scott
5
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Institution
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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Source
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OLC EcoSci
1,021
ECONIS (ZBW)
413
USB Cologne (EcoSocSci)
1
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61
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
62
Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
Saved in:
63
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
64
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
65
Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
66
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
67
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
68
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
69
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
70
Editorial: how to avoid marketing disasters : back to the basic communications model, but with some update illstrating the importance of e-word-of-mouth research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 515-519
Persistent link: https://www.econbiz.de/10011849091
Saved in:
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