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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
512
Konsumentenverhalten
512
Werbewirkung
171
Advertising
143
Werbung
142
Brand management
121
Markenführung
121
Internet marketing
107
Online-Marketing
107
Brand image
90
Markenimage
90
Social Web
71
Social web
71
Brand
64
Markenartikel
64
Beziehungsmarketing
52
Relationship marketing
52
Personality psychology
37
Persönlichkeitspsychologie
37
Emotion
36
Viral marketing
34
Virales Marketing
34
Experiment
33
Theorie
33
Theory
33
Marketing management
25
Marketingmanagement
25
Cognition
24
Kognition
24
Luxury goods
23
Luxusgüter
23
Online retailing
23
Online-Handel
23
Perception
21
Wahrnehmung
21
Einzelhandel
19
Retail trade
19
Psychology of advertising
18
Werbepsychologie
18
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Article
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186
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186
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English
186
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Boerman, Sophie C.
6
Pauwels, Koen
5
Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Choi, Dongwon
3
Clement, Michel
3
Evans, Nathaniel J.
3
Haan, Evert de
3
Hudders, Liselot
3
Ko, Eunju
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Abou Nabout, Nadia
2
Boutsouki, Christina
2
Breves, Priska
2
Choi, Jungsil
2
Dekimpe, Marnik G.
2
Dens, Nathalie
2
Guitart, Ivan A.
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Ho
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Lyu, Yuanwei
2
Margariti, Kostoula
2
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International journal of advertising : the review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
144
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
93
International journal of advertising : the quarterly review of marketing communications
91
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
78
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
69
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
61
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
Marketing intelligence & planning
53
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
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ECONIS (ZBW)
186
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
5
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
6
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
9
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
10
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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