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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Luxury goods"
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Search: subject:"Fashion"
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Luxury goods
Fashion
81
Mode
81
Consumer behaviour
48
Konsumentenverhalten
48
Bekleidungsindustrie
40
Clothing industry
40
Brand management
25
Luxusgüter
25
Markenführung
25
Textile distribution
24
Textilhandel
24
Brand image
12
Markenimage
12
Social Web
12
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12
Internet marketing
10
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10
Marketingmanagement
10
Online-Marketing
10
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9
Lieferkette
9
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Supply chain
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Werbewirkung
9
Advertising
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fashion marketing
8
Film industry
6
Filmwirtschaft
6
Nachhaltiger Konsum
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Choi, Tsan-Ming
2
Guercini, Simone
2
Jain, Sheetal
2
Mishra, Sita
2
Song, Sanga
2
Acuti, Diletta
1
Aiello, Gaetano
1
Akbarina, Farida
1
Akrout, Houcine
1
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1
Bai, Huifeng
1
Bai, Yu
1
Bernardi, Alberta
1
Boman, Laura
1
Cantù, Chiara Luisa
1
Cedrola, Elena
1
Cho, Eunjoo
1
Cristini, Hélène
1
Dasmi, Costanza
1
Diaz Soloaga, Paloma
1
Donvito, Raffaele
1
Donzé, Pierre-Yves
1
Duan, Yongrui
1
Eguro, Yuka
1
Faheem Uddin Syed
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1
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Isozaki, Yoko
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Kim, Hye-yŏng
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1
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1
Lee, Jong-Ho
1
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1
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International journal of advertising : the review of marketing communications
International marketing review
Journal of global fashion marketing : JGfM
Transportation research / E : an international journal
Journal of fashion marketing and management
35
Journal of business research : JBR
22
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of retail and distribution management
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Schriftenreihe Studien zum Konsumentenverhalten
2
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ECONIS (ZBW)
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1
Fashion
and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
2
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
3
New
fashion
marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
4
"I like to buy pre-owned luxury
fashion
products" : understanding online second-hand luxury
fashion
shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
5
Luxury
fashion
brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
6
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Dominance versus collaboration models : French and Italian luxury
fashion
brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
8
Legacy transmission through
fashion
films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
9
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
10
Sustainability in
fashion
and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
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