//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
138
Online-Marketing
138
Consumer behaviour
89
Konsumentenverhalten
89
Advertising
81
Werbung
81
Social Web
79
Social web
79
Advertising effects
77
Werbewirkung
77
Brand management
37
Markenführung
37
Viral marketing
25
Virales Marketing
25
Brand image
17
Fashion
17
Markenimage
17
Mode
17
social media
17
Luxury goods
10
Luxusgüter
10
Online retailing
10
Online-Handel
10
Social media
10
persuasion knowledge
10
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Sponsoring
9
Sponsorship
9
Brand
8
Influencer marketing
8
Markenartikel
8
Public relations
8
Öffentlichkeitsarbeit
8
Confidence
7
Corporate disclosure
7
Customer integration
7
Instagram
7
more ...
less ...
Online availability
All
Undetermined
127
Free
7
Type of publication
All
Article
135
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatzsammlung
3
Language
All
English
138
Author
All
Hudders, Liselot
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
4
De Jans, Steffi
3
Evans, Nathaniel J.
3
Naderer, Brigitte
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Beckert, Johannes
2
Boerman, Sophie C.
2
Dens, Nathalie
2
Eisend, Martin
2
Huh, Jisu
2
Janssen, Loes
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
Kim, Seunghyun
2
Ko, Eunju
2
Lawry, Charles Aaron
2
Lee, Heejun
2
Lou, Chen
2
Matthes, Jörg
2
Park, Jin Seong
2
Pittman, Matthew
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Schouten, Alexander P.
2
Segijn, Claire M.
2
Shin, Wonsun
2
Song, Hayeon
2
Veirman, Marijke de
2
Abdollahi, Maral
1
Agrawal, Durgesh Kumar
1
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Amrehn, Jana
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
4
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
7
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
8
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
9
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
10
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->