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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Advertising effects"
~subject:"Beschwerdemanagement"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Beschwerdemanagement
Customer satisfaction
persuasion knowledge
Consumer behaviour
448
Konsumentenverhalten
448
Werbewirkung
147
Advertising
125
Werbung
125
Internet marketing
96
Online-Marketing
96
Kundenzufriedenheit
91
Brand management
83
Markenführung
83
Beziehungsmarketing
81
Relationship marketing
81
Dienstleistungsqualität
77
Hotel industry
77
Hotellerie
77
Service quality
77
Social Web
68
Social web
68
Brand image
62
Markenimage
62
Gastronomie
57
Restaurant industry
57
Emotion
55
Viral marketing
45
Virales Marketing
45
Brand
35
Markenartikel
35
Complaint management
26
Confidence
25
Luxury goods
25
Luxusgüter
25
Vertrauen
25
Online retailing
24
Online-Handel
24
social media
23
Personality psychology
21
Persönlichkeitspsychologie
21
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Article
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English
246
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Yoon, Sukki
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Han, Heesup
4
Kim, Kacy K.
4
Matthes, Jörg
4
Mattila, Anna S.
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Ko, Eunju
3
Prayag, Girish
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Boutsouki, Christina
2
Breves, Priska
2
Dens, Nathalie
2
Fan, Alei
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Mi Ran
2
Kim, Seunghyun
2
Lee, Seonjeong
2
Lee, Yoon-Joo
2
Lim, Weng Marc
2
Liu, Chih-Hsing
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of hospitality marketing & management
Journal of retailing and consumer services
390
Journal of business research : JBR
304
International journal of hospitality management
219
Journal of marketing communications
141
Psychology & marketing
114
The journal of services marketing
113
Journal of travel and tourism marketing
95
International journal of advertising : the quarterly review of marketing communications
92
Cogent business & management
89
International journal of contemporary hospitality management
88
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
European journal of marketing : EJM
69
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
61
Journal of advertising research
57
Marketing letters : a journal of research in marketing
56
The service industries journal
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
The journal of product & brand management
49
Journal of strategic marketing
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
International journal of consumer studies
45
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of service research : JSR
45
Marketing intelligence & planning
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Service business
43
Journal of the Academy of Marketing Science
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
41
Journal of service management
41
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
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ECONIS (ZBW)
246
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
5
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
6
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
7
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
8
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
9
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
10
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
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