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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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Marketing management
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9
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9
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2
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
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26
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18
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18
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
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5
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Palgrave Studies of Marketing in Emerging Economies
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ECONIS (ZBW)
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1
Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
3
Special issue on leveraged marketing communications
Yoon, Sukki
(
ed.
);
Choi, Yung Kyun
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260260
Saved in:
4
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
5
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
6
Special issue: contemporary issues in museums and heritage marketing management
Taheri, Babak
(
ed.
);
O'Gorman, Kevin
(
ed.
);
Baxter, Ian
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011610971
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
8
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
10
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
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