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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Lee, Jong-Ho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
Comparative advertising
Comparison
Markenartikel
Werbewirkung
persuasion knowledge
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
9
Werbung
9
Brand image
6
Brand management
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Markenführung
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Markenimage
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Emotion
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Brand
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Psychology of advertising
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Werbepsychologie
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Beziehungsmarketing
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Kognition
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Relationship marketing
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Social web
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Brand love
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Lee, Jong-Ho
Schramm, Holger
Wen, Taylor Jing
Yoon, Sukki
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Taylor, Charles Raymond
3
Xie, Quan
3
Yang, Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bae, Mikyeung
2
Batra, Rajeev
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Gunasti, Kunter
2
Haley, Eric John
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Handbook of brand relationships
2
International journal of advertising : the quarterly review of marketing communications
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of service management
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Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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The journal of product & brand management
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1
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
3
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
6
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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