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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Lee, Jong-Ho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
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Consumer behaviour
14
Konsumentenverhalten
14
Brand management
6
Markenführung
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4
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Lee, Jong-Ho
Schramm, Holger
Wen, Taylor Jing
Yoon, Sukki
7
Boerman, Sophie C.
5
Choi, Yung Kyun
5
Sung, Yongjun
5
Hüttl-Maack, Verena
4
Kim, Jungkeun
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Septianto, Felix
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Bauer, Brittney C.
3
Beckert, Johannes
3
Choi, Dongwon
3
Dens, Nathalie
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Ko, Eunju
3
Lou, Chen
3
Park, Jooyoung
3
Pozharliev, Rumen
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Wagner, Udo
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Batra, Rajeev
2
Bigné Alcañiz, J. Enrique
2
Boeuf, Benjamin
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of promotion management : innovations in planning and applied research
4
Journal of current issues and research in advertising
3
Handbook of brand relationships
2
Journal of business research : JBR
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
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The journal of product & brand management
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
3
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
4
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
5
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
6
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
Saved in:
7
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
10
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
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