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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Services marketing quarterly"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
332
Konsumentenverhalten
332
Werbewirkung
140
Advertising
126
Werbung
126
Internet marketing
76
Online-Marketing
76
Brand management
74
Markenführung
74
Dienstleistungsqualität
64
Service quality
64
Beziehungsmarketing
57
Kundenzufriedenheit
57
Relationship marketing
57
Brand image
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Markenimage
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Social Web
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Social web
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Brand
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Markenartikel
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Virales Marketing
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USA
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Perception
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Wahrnehmung
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Confidence
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Vertrauen
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advertising
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Marketing management
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Marketingmanagement
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198
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Yoon, Sukki
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
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Choi, Dongwon
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Ko, Eunju
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Quach, Sara
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Taylor, Charles Raymond
3
Thaichon, Park
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Choi, Beom Joon
2
Dens, Nathalie
2
Gamliel, Eyal
2
Gilboa, Shaked
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Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Herstein, Ram
2
Holiday, Steven
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Johnson, Benjamin K.
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Leisen Pollack, Birgit
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Lou, Chen
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2
Lyu, Yuanwei
2
Margariti, Kostoula
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Müller, Céline M.
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International journal of advertising : the review of marketing communications
Services marketing quarterly
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
93
International journal of advertising : the quarterly review of marketing communications
91
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
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ECONIS (ZBW)
198
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
8
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
9
Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem
Senapati, Shubham
;
Panda, Rajeev Kumar
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10014513538
Saved in:
10
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
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