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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"SpringerLink / Bücher"
~subject:"Economic development"
~subject:"Social Web"
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Economic development
Social Web
Welt
978
World
978
Social web
223
Theorie
201
Theory
199
Entwicklungsländer
159
Developing countries
153
Deutschland
142
Globalisierung
134
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133
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125
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119
Internet marketing
108
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98
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97
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92
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92
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89
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88
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88
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55
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54
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53
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52
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50
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48
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Hudders, Liselot
5
Kreutzer, Ralf T.
4
Martínez-López, Francisco J.
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Gázquez-Abad, Juan Carlos
3
Heinemann, Gerrit
3
Lou, Chen
3
Turban, Efraim
3
Bigné Alcañiz, J. Enrique
2
Boerman, Sophie C.
2
Bruhn, Manfred
2
De Jans, Steffi
2
Dens, Nathalie
2
Hadwich, Karsten
2
Hilker, Claudia
2
Islam, Sardar M. N.
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
King, David
2
Ko, Eunju
2
Lee, Jung Ah
2
Li, Minjie
2
Mavrotas, George
2
Outland, Jon
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Ramady, Mohamed A.
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Theobald, Elke
2
Veirman, Marijke de
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Zanger, Cornelia
2
Abbate, Sandro
1
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Technische Universität Braunschweig
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
257
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
Finance and development : a quarterly magazine of the IMF
150
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
140
Journal of management information systems : JMIS
124
Working paper / National Bureau of Economic Research, Inc.
117
Tourism management : research, policies, practice
116
NBER Working Paper
111
Springer eBook Collection
111
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
CESifo working papers
94
Business horizons
91
World Bank E-Library Archive
88
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
83
Journal of marketing communications
83
Electronic commerce research
79
Management information systems : mis quarterly
78
Journal of internet commerce
76
Policy research working paper : WPS
75
Discussion paper / Centre for Economic Policy Research
74
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
The journal of brand management : an international journal
69
Cogent business & management
68
The journal of product & brand management
68
Discussion papers / CEPR
67
Journal of information & knowledge management : JIKM
67
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ECONIS (ZBW)
278
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1
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
2
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
6
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
7
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
8
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
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