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~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
137
Werbewirkung
137
Advertising
120
Werbung
120
Internet marketing
74
Online-Marketing
74
Brand management
58
Social Web
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persuasion knowledge
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advertising
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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social media
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Marketingmanagement
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Ko, Eunju
4
Lou, Chen
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Matthes, Jörg
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Pittman, Matthew
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Sung, Yongjun
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2
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
770
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of product & brand management
313
The journal of brand management : an international journal
301
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
140
The journal of services marketing
140
International journal of contemporary hospitality management
136
Journal of marketing communications
136
European journal of marketing : EJM
134
Cogent business & management
131
Journal of hospitality marketing & management
126
International journal of internet marketing and advertising : IJIMA
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
109
Journal of strategic marketing
106
International journal of consumer studies
104
Journal of marketing
99
Journal of the Academy of Marketing Science
99
Marketing intelligence & planning
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
The service industries journal
96
Journal of promotion management : innovations in planning and applied research
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Tourism management : research, policies, practice
92
Journal of marketing management : MM
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
83
Journal of fashion marketing and management
82
Journal of global marketing
82
International journal of electronic marketing and retailing : IJEMR
81
Services marketing quarterly
80
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ECONIS (ZBW)
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
4
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
7
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
8
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
9
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
10
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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