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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Government document"
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Deutschland
Social Web
Social web
85
Internet marketing
66
Online-Marketing
66
Consumer behaviour
50
Konsumentenverhalten
50
Advertising
46
Werbung
46
Advertising effects
38
Werbewirkung
38
Viral marketing
23
Virales Marketing
23
social media
22
Brand management
19
Markenführung
19
Brand image
11
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11
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9
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Öffentlichkeitsarbeit
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Celebrity-Werbung
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Credibility
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Data protection
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Datenschutz
5
Emotion
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Glaubwürdigkeit
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Influencer marketing
5
Online retailing
5
Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
Festschrift
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85
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Hudders, Liselot
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
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Dens, Nathalie
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Janssen, Loes
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Kim, Taeyeon
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Ko, Eunju
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Lee, Jung Ah
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Li, Minjie
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Pittman, Matthew
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Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Veirman, Marijke de
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Alhabash, Saleem
1
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An, Soontae
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
250
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
142
Journal of management information systems : JMIS
124
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Intereconomics : review of European economic policy
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
63
Ifo-Schnelldienst
62
International journal of electronic marketing and retailing : IJEMR
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
61
International journal of networking and virtual organisations : IJNVO
60
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
57
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ECONIS (ZBW)
85
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1
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
5
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
6
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
7
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
8
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
9
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
10
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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