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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Digitale Plattform"
~subject:"Öffentlichkeitsarbeit"
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Digitale Plattform
Öffentlichkeitsarbeit
Social Web
87
Social web
87
Internet marketing
65
Online-Marketing
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
43
Werbung
43
Advertising effects
36
Werbewirkung
36
Viral marketing
23
Virales Marketing
23
social media
23
Brand management
19
Markenführung
19
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Public relations
6
persuasion knowledge
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Emotion
5
Glaubwürdigkeit
5
Influencer marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
eWOM
5
influencer marketing
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Data protection
4
Datenschutz
4
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7
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7
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7
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English
7
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Amrehn, Jana
1
An, Soontae
1
Apaolaza, Vanessa
1
Breves, Priska
1
Cho, Yoon-Na
1
Choi, Chang Suk
1
Feng, Wenting
1
Fernández, Paula
1
Ha, Sieun
1
Hartmann, Patrick
1
Heidenreich, Anna
1
Im, Subin
1
Jung, Nayoung
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Liebers, Nicole
1
Mu, Wenlong
1
Sarkees, Matthew E.
1
Schramm, Holger
1
Shin, Wonsun
1
Wang, Tao
1
Youn, Seounmi
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
42
Corporate communications : an international journal
37
Journal of communication management : an international journal
26
Information systems research : ISR
25
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Tourism management : research, policies, practice
13
Business horizons
12
Internet policy review : journal on internet regulation
12
Journal of management information systems : JMIS
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of retailing and consumer services
10
Research
9
Corporate reputation review : an international journal
8
International journal of information technology and management : IJITM
8
Journal of business ethics : JOBE
8
Management information systems : mis quarterly
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Discussion papers / CEPR
7
Harvard business review : HBR
7
International journal of electronic commerce : IJEC
7
International journal of hospitality management
7
Journal of marketing communications
7
Journal of promotion management : JPM
7
Strategic corporate communication in the digital age
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Electronic commerce research
6
Ethical practice of social media in public relations
6
Harvard-Business-Manager : das Wissen der Besten
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of production economics
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management decision
6
PR-Praxis
6
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ECONIS (ZBW)
7
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1
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
2
What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Fernández, Paula
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 385-413
Persistent link: https://www.econbiz.de/10013209336
Saved in:
3
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
6
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
7
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Saved in:
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