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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social Web"
~subject:"Unternehmen"
~type_genre:"Article in journal"
~type_genre:"Market information"
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Search: subject:"Öffentlichkeitsarbeit"
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Unternehmen
Public relations
14
Öffentlichkeitsarbeit
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Advertising effects
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An, Soontae
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Apaolaza, Vanessa
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Fernández, Paula
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Ha, Sieun
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Liebers, Nicole
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International journal of advertising : the review of marketing communications
Corporate communications : an international journal
38
Journal of communication management : an international journal
27
Journal of business research : JBR
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Corporate reputation review : an international journal
8
Journal of business ethics : JOBE
8
Business horizons
7
Harvard business review : HBR
7
Journal of promotion management : JPM
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing communications
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Management decision
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Administrative Sciences : open access journal
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Central European business review : CEBR
3
European research studies
3
Information systems research : ISR
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business strategy
3
Management information systems : mis quarterly
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
The marketing review
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Tourism and hospitality research : THR
3
Accounting forum : advancing the interdisciplinary and global connection of accounting research
2
Applied economics letters
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Arts and the market
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Business strategy and the environment
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Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
6
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1
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
2
What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Fernández, Paula
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 385-413
Persistent link: https://www.econbiz.de/10013209336
Saved in:
3
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
6
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
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