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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
6
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Consumer behaviour
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Aesthetics
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Ästhetik
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2
China
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ideal beauty
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International journal of advertising : the review of marketing communications
IZA Discussion Papers
32
Discussion paper series / IZA
20
Journal of retailing and consumer services
20
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
18
Journal of economic behavior & organization : JEBO
15
MPRA Paper
13
Journal of business research : JBR
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Psychology & marketing
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
Tourism management : research, policies, practice
9
CESifo Working Paper
7
CESifo Working Paper Series
7
Games and economic behavior
7
Journal of economic behavior & organization
7
Journal of marketing
7
Leadership
7
CEPR Discussion Papers
6
Journal of consumer behaviour : an international research review
6
Management learning : the journal for managerial and organizational learning
6
Society and business review
6
Tinbergen Institute Discussion Papers
6
Aesthetic leadership : managing fields of flow in art and business
5
Aesthetics and business ethics
5
CESifo working papers
5
IZA Discussion Paper
5
IZA Journal of Labor Economics
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
Journal of management inquiry
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Journal of retailing
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Journal of the Academy of Marketing Science
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NBER working paper series
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Organization : the critical journal of organization, theory and society
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Papers on Strategic Interaction
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Work, employment & society : a journal of the British Sociological Association
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ECONIS (ZBW)
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
Perspectives : race and advertising: conceptualizing a way forward through aesthetics
Thomas, Kevin D.
;
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 617-637
Persistent link: https://www.econbiz.de/10014295266
Saved in:
3
Race,
beauty
type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Gan, Chen
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 662-681
Persistent link: https://www.econbiz.de/10014296403
Saved in:
4
Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women
Yang, Tingting
;
Lou, Chen
;
Tandoc, Edson C. <Jr.>
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1315-1351
Persistent link: https://www.econbiz.de/10014450203
Saved in:
5
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
6
Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer
;
Huhmann, Bruce A.
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
Saved in:
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