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~isPartOf:"International journal of arts management"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Nonprofit marketing
40
Nonprofit-Marketing
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International journal of arts management
International journal of nonprofit and voluntary sector marketing
International review on public and non-profit marketing
11
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
8
Journal of marketing communications
4
Nonprofit and voluntary sector quarterly
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Nonprofit marketing : sectoral applications
2
Psychology & marketing
2
Routledge studies in marketing
2
AFP/Wiley fund development series
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arts marketing : an international journal ; AM
1
Beiträge zum Produkt-Marketing
1
CESifo working papers
1
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion papers / CEPR
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Hochschulmarketing
1
International journal of Islamic and Middle Eastern finance and management
1
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ECONIS (ZBW)
8
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1
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
2
Exploring what nonprofit branding can learn from contemporary art
Durgee, Jeffrey F.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011493825
Saved in:
3
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
4
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
5
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
6
Regional voices talk theatre : audience development for the performing arts
Scollen, Rebecca
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003689778
Saved in:
7
Free admission to museums and monuments : an exploration of some perceptions of the audiences
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10003689793
Saved in:
8
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
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