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~isPartOf:"International journal of bank marketing"
~isPartOf:"Journal of financial services research : JFSR"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations"
~type:"article"
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Search: subject_exact:"Massengeschäft von Banken"
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Personal banking
26
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26
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Bank
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International journal of bank marketing
Journal of financial services research : JFSR
Long range planning : LRP ; international journal of strategic management
Marketing intelligence & planning
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
Die Bank
59
The international journal of bank marketing : IJBM
47
Journal of financial services marketing : JFSM
29
Achieving excellence in retail banking
28
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
18
Journal of retailing and consumer services
16
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
13
Journal of banking & finance
12
The service industries journal
9
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
9
The journal of services marketing
7
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
6
Financial innovation in retail and corporate banking
6
Journal of payments strategy & systems
6
Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen
6
The international journal of human resource management
6
The journal of credit risk : published quarterly by Incisive Media
6
Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag
5
Banks and bank systems : international research journal
5
Essays on strategic price bundling in retail banking
5
International journal of financial services management : IJFSM
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of financial regulation and compliance : an international journal
5
Statistiken / Oesterreichische Nationalbank : Daten & Analysen
5
Aspekte der Digitalisierung in Banken
4
Banking and information technology : BIT ; a strategic report for top management
4
Global business review
4
International journal of services and operations management
4
Journal of digital banking
4
Journal of financial services marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Managing service quality : MSQ ; an international journal
4
Services marketing quarterly
4
The review of financial studies
4
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ECONIS (ZBW)
26
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1
Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Zamparo, Gioele
;
Pauluzzo, Rubens
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 572-600
Persistent link: https://www.econbiz.de/10014267107
Saved in:
2
Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat
;
Faroque, Anisur Rahman
;
Cheah, Isaac
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
Saved in:
3
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
4
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Georgiou, Maria
;
Daskou, Sofia
;
Anastasiou, Athanasios
; …
- In:
International journal of bank marketing
41
(
2023
)
7
,
pp. 1872-1898
Persistent link: https://www.econbiz.de/10014470748
Saved in:
5
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking : an Australian perspective
Hinchcliff, Mercedez
;
Kyriazis, Elias
;
McCarthy, Grace
; …
- In:
International journal of bank marketing
41
(
2023
)
7
,
pp. 1974-2004
Persistent link: https://www.econbiz.de/10014470763
Saved in:
6
Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Quynh Tran Xuan
;
Hanh T.H. Truong
;
Tri Vo Quang
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 663-694
Persistent link: https://www.econbiz.de/10014267112
Saved in:
7
Exploring the reasons for bank-switching behavior in retail banking
Zhao, Cong
;
Noman, Abu Hanifa Md.
;
Asiaei, Kaveh
- In:
International journal of bank marketing
40
(
2022
)
2
,
pp. 242-262
Persistent link: https://www.econbiz.de/10013165362
Saved in:
8
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
Saved in:
9
La transformation des business models des banques
Bandt, Olivier de
;
Frappa, Sébastien
- In:
Revue d'économie financière : revue trimestrielle de …
137
(
2020
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10012440168
Saved in:
10
Stratégies de la banque de détail face à la révolution technologique
Klein, Olivier
- In:
Revue d'économie financière : revue trimestrielle de …
135
(
2019
),
pp. 193-206
Persistent link: https://www.econbiz.de/10012434345
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