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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject_exact:"Online community"
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Subject
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Innovationsakzeptanz
Konsumentenverhalten
Virales Marketing
Social Web
303
Social web
303
Consumer behaviour
195
Internet marketing
122
Online-Marketing
122
Beziehungsmarketing
78
Relationship marketing
78
Online retailing
68
Online-Handel
68
Viral marketing
55
Social media
54
Brand management
53
Markenführung
53
E-commerce
43
Electronic Commerce
43
Brand image
36
Markenimage
36
Social network
35
Soziales Netzwerk
35
Confidence
33
Vertrauen
33
social media
32
Customer satisfaction
28
Kundenzufriedenheit
28
Customer integration
25
Kundenintegration
25
Einzelhandel
20
Retail trade
20
Brand
19
Advertising effects
18
Markenartikel
18
Werbewirkung
18
Emotion
17
Facebook
15
Social relations
15
Soziale Beziehungen
15
Website
15
Fashion
14
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Online availability
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Undetermined
174
Type of publication
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Article
207
Type of publication (narrower categories)
All
Article in journal
207
Aufsatz in Zeitschrift
207
Language
All
English
207
Author
All
Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
5
Kumar, Jitender
4
Dhir, Amandeep
3
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Bailey, Ainsworth Anthony
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Cheung, Man Lai
2
Eugene Cheng-xi Aw
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Khan, Imran
2
Kumar, Vikas
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Jungkun
2
Pookulangara, Sanjukta
2
Prentice, Catherine
2
Qi, Zhou
2
Rahman, Mohammad M.
2
Rather, Raouf Ahmad
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Tafesse, Wondwesen
2
Talwar, Shalini
2
Thaichon, Park
2
Toulany Thavisay
2
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Published in...
All
International journal of business information systems : IJBIS
Journal of retailing and consumer services
Journal of business research : JBR
246
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Technological forecasting & social change : an international journal
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of marketing communications
59
International journal of advertising : the review of marketing communications
58
The journal of product & brand management
58
Journal of promotion management : innovations in planning and applied research
53
Information systems research : ISR
51
Psychology & marketing
49
Journal of internet commerce
48
Tourism management : research, policies, practice
46
International journal of hospitality management
45
Journal of electronic commerce research : JECR
45
Journal of management information systems : JMIS
45
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
Journal of marketing management : MM
42
The journal of brand management : an international journal
41
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Electronic commerce research
36
Cogent business & management
35
Journal of travel and tourism marketing
35
Marketing intelligence & planning
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of technology marketing : IJTMkt
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
International journal of contemporary hospitality management
29
International journal of electronic commerce : IJEC
29
Journal of fashion marketing and management
29
Young consumers : insight and ideas for responsible marketers
29
Journal of the Academy of Marketing Science
28
Asia Pacific journal of marketing and logistics
27
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Source
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ECONIS (ZBW)
207
Showing
1
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10
of
207
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
"Informers" or "entertainers" : the effect of social media influencers on consumers' green consumption
Zhao, Xiaowen
;
Zhu, Zhenzhong
;
Shan, Minghui
;
Cao, Rui
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462187
Saved in:
8
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
9
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
10
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
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