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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Deutschland"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Marketing
Social Web
84
Social web
84
Consumer behaviour
48
Konsumentenverhalten
48
Internet
46
E-commerce
39
Electronic Commerce
39
Internet marketing
35
Online retailing
34
Online-Handel
34
Website
34
social media
32
Social network
21
Soziales Netzwerk
21
Beziehungsmarketing
19
Innovation adoption
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Innovationsakzeptanz
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Relationship marketing
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35
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Aufsatz in Zeitschrift
Article in journal
35
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English
35
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Kumar, Vikas
2
Ababneh, Suhair
1
Abd El Halim, Hend
1
Abdullah, Zarifah
1
Abed, Salma S.
1
Aboalganam, Khalid M.
1
Aggarwal, Himanshu
1
Ahmed, Ashir
1
Al-Anizi, Reem R.
1
Alipour, Sima
1
Andreopoulou, Zacharoula
1
Arif, Imtiaz
1
Arminen, Heli
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Awad, Hussain A. H.
1
Ayodeji, Ogunmola Gabriel
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bhatt, Vivek
1
Bhattacharjee, Biplab
1
Binh Giang Nguyen
1
BuAsalli, Fatima
1
Bunker, Matthew P.
1
Butaiba, Noora
1
Corbin, Steven B.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dirgiatmo, Yong
1
Dolatabadi, Hossein Rezaei
1
Dutta, Anirban
1
Dwivedi, Yogesh Kumar
1
Elbadrawy, Rehaballah
1
Farhat, Kashif
1
Faruque, Safique Ahmed
1
Gupta, Rashik
1
Ha Nguyen Thi Thu
1
Handayani, Putu Wuri
1
Ho, Ree
1
Jalkala, Anne
1
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International journal of business information systems : IJBIS
Journal of business research : JBR
217
International journal of internet marketing and advertising : IJIMA
127
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
117
Journal of retailing and consumer services
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Intereconomics : review of European economic policy
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Technological forecasting & social change : an international journal
68
International journal of advertising : the review of marketing communications
66
Journal of marketing communications
62
Ifo-Schnelldienst
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of hospitality management
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of internet commerce
57
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
52
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
45
Cogent business & management
40
International journal of technology marketing : IJTMkt
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of travel and tourism marketing
37
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
36
Electronic commerce research
36
Journal of marketing
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of advertising research
34
Journal of strategic marketing
34
Marketing intelligence & planning
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of contemporary hospitality management
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
33
Journal of electronic commerce research : JECR
32
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ECONIS (ZBW)
35
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1
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
2
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
3
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
4
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
5
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
6
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
7
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
8
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
9
Analysing private universities' websites in Egypt using search engine optimisation tools
Elbadrawy, Rehaballah
;
Abd El Halim, Hend
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10013460304
Saved in:
10
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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