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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Großbritannien"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenimage
Consumer behaviour
1,044
Konsumentenverhalten
1,044
Brand management
104
Markenführung
104
Brand image
95
Beziehungsmarketing
73
Relationship marketing
73
Environmental consciousness
67
Umweltbewusstsein
67
Brand
65
Markenartikel
65
Food
64
Lebensmittel
64
Social Web
60
Social web
60
Online retailing
57
Online-Handel
57
Internet marketing
54
Online-Marketing
54
Bibliometrics
48
Bibliometrie
48
USA
48
United States
48
Bekleidung
46
Clothing
46
Advertising effects
45
Emotion
45
Werbewirkung
45
Nachhaltige Entwicklung
44
Sustainability
44
Sustainable development
44
Personality psychology
42
Persönlichkeitspsychologie
42
Private consumption
42
Privater Konsum
42
Nachhaltigkeit
41
Theorie
41
Theory
41
Einzelhandel
40
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1
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English
132
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Wilson, Christine
3
Brennan, Carol
2
Gijsbrechts, Els
2
Natter, Martin
2
Nguyen, Hang T.
2
Paul, Justin
2
Pauwels, Koen
2
Stamminger, Rainer
2
Wang, Cheng Lu
2
Zhou, Liying
2
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1
Abraham, Mathew
1
Aksehirli, Zeynep
1
Alagarsamy, Subburaj
1
Althuizen, Niek
1
Alves, Helena
1
Amberg, Caroline
1
Angle, Justin W.
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Aroean, Lukman
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Avery, Jill
1
Aytimur, Hilal
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bae, Hyeyoon
1
Bailey, Sue
1
Baskentli, Sara
1
Baxter, Stacey
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Behre, Barbara
1
Berger, Jonah
1
Berkholz, Petra
1
Bernard, John C.
1
Bernarde, Simone
1
Bhanja, Nivedita
1
Birtwistle, Grete
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International journal of consumer studies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
363
Journal of retailing and consumer services
248
The journal of product & brand management
243
The journal of brand management : an international journal
212
Psychology & marketing
110
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
75
Journal of international consumer marketing
73
International journal of hospitality management
68
Journal of marketing management : MM
62
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
52
Journal of fashion marketing and management
51
Marketing letters : a journal of research in marketing
50
Cogent business & management
46
Journal of strategic marketing
45
Journal of marketing
44
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Qualitative market research : an international journal
36
International journal of advertising : the review of marketing communications
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
SpringerLink / Bücher
32
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ECONIS (ZBW)
132
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
9
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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