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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Großbritannien"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
1,544
Konsumentenverhalten
1,544
Einzelhandel
172
Retail trade
170
Relationship marketing
163
Beziehungsmarketing
162
Brand management
158
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157
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143
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139
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132
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130
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106
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93
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90
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80
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Ma, Yu
3
Sethuraman, Raj
3
Wilson, Christine
3
Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Brennan, Carol
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Huber, Frank
2
Patrick, Vanessa M.
2
Paul, Justin
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Sasiwemon Sukhabot
2
Schindler, Maik
2
Stamminger, Rainer
2
Strebinger, Andreas
2
Wang, Cheng Lu
2
Zhou, Liying
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abbasi, Amir Zaib
1
Abeliotis, Konstadinos
1
Abraham, Mathew
1
Abror, Abror
1
Ahmad Fauzan Badiuzaman
1
Ahmed, Ishfaq
1
Ahmed, Misbah
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Alharbi, Raed Khamis
1
Allaberganov, Azizbek
1
Alves, Helena
1
Amani, David
1
Ambarwati, Rita
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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International journal of consumer studies
Journal of Islamic marketing
Journal of retailing
SpringerLink / Bücher
Journal of business research : JBR
421
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
273
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing management : MM
76
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
60
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of the Academy of Marketing Science
48
Journal of marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
Cogent business & management
44
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
Journal of international marketing
35
The international review of retail, distribution and consumer research
35
International journal of contemporary hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
201
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
3
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
9
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
10
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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