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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Food consumption"
~subject:"Theorie"
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Search: subject_exact:"Zielgruppe"
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Advertising effects
Food consumption
Theorie
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24
Zielgruppe
24
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
13
Children
12
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12
Advertising
11
Werbung
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Internet marketing
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advertising
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marketing
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targeting
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Ahn, Jungsun
1
Aitken, Robert
1
Andrews, Michelle
1
Aparicio-Valverde, Mireia
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Auty, Susan
1
Aytimur, Hilal
1
Campbell, Margaret C.
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Esteves, Rosa-Branca
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Fang, Zheng
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Gegez, A. Ercan
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International journal of consumer studies
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of industrial organization
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Operations research
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
SpringerLink / Bücher
3
The journal of industrial economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Banken im Wandel : Direktbanken und Direct Banking
2
Breaking new ground in theory and practice
2
CESifo working papers
2
CREDIT research paper
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ECONIS (ZBW)
15
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1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
3
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
4
Kids, cartoons, and cookies : stereotype priming effects on children's food consumption
Campbell, Margaret C.
;
Manning, Kenneth C.
;
Leonard, Bridget
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 257-264
Persistent link: https://www.econbiz.de/10011479204
Saved in:
5
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
7
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
8
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
9
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
10
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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