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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Relationship marketing
USA
Consumer behaviour
1,349
Konsumentenverhalten
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Beziehungsmarketing
123
Customer satisfaction
114
Kundenzufriedenheit
114
Brand image
100
Brand management
100
Markenführung
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Markenimage
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Dienstleistungsqualität
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Market research
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Mavondo, Felix
4
Ramkissoon, Haywantee
4
Tanford, Sarah
4
Dewnarain, Senika
3
Han, Heesup
3
Heerde, Harald J. van
3
Jin, Naehyun Paul
3
Kumar, V.
3
Lee, Seonjeong
3
Line, Nathaniel D.
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Tang, Liang
3
Zepeda, Lydia
3
Akhtar, Nadeem
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Bucklin, Randolph E.
2
Cobanoglu, Cihan
2
Gijsbrechts, Els
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Morosan, Cristian
2
O'Connor, Peter
2
Ouyang, Zhe
2
Qu, Hailin
2
Ryu, Kisang
2
Schweidel, David A.
2
Sharifi, Seyed Shahin
2
Sharma, Neeru
2
Shoukat, Muhammad Haroon
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Yoon, Donghwan
2
Abraham, Mathew
1
Abubakar, Binta
1
Ackerman, Joshua M.
1
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1
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International journal of consumer studies
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
622
Journal of business research : JBR
558
International journal of hospitality management
256
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Psychology & marketing
154
International journal of internet marketing and advertising : IJIMA
139
The journal of product & brand management
136
The journal of services marketing
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Cogent business & management
107
Journal of the Academy of Marketing Science
107
International journal of contemporary hospitality management
103
The journal of brand management : an international journal
102
Journal of travel and tourism marketing
101
Asia Pacific journal of marketing and logistics
99
Journal of marketing communications
97
Journal of marketing
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Journal of retailing
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
International journal of retail & distribution management
82
Journal of internet commerce
81
International journal of advertising : the review of marketing communications
80
Journal of fashion marketing and management
80
Journal of strategic marketing
79
International journal of electronic marketing and retailing : IJEMR
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
76
European journal of marketing : EJM
74
Tourism management : research, policies, practice
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Marketing intelligence & planning
73
The international review of retail, distribution and consumer research
72
The service industries journal
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of international consumer marketing
69
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ECONIS (ZBW)
252
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
4
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
5
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
6
Device-mediated customer behaviour on the internet : a systematic literature review
Wolf, Lukas
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
Saved in:
7
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
8
A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.
;
Borinstein, Andrew
;
Kaji, Joel
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
Saved in:
9
The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
Saved in:
10
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
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