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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Konsumentenverhalten
1,335
Brand image
150
Markenimage
150
Markenführung
135
Beziehungsmarketing
111
Relationship marketing
111
USA
95
United States
95
Social Web
84
Social web
84
Brand
83
Markenartikel
83
Online retailing
79
Online-Handel
79
Environmental consciousness
76
Umweltbewusstsein
76
Food
73
Lebensmittel
73
Internet marketing
71
Online-Marketing
71
Advertising effects
64
Werbewirkung
64
Einzelhandel
61
Retail trade
61
Emotion
54
Bekleidung
53
Clothing
53
Food consumption
53
Lebensmittelkonsum
53
Bibliometrics
52
Bibliometrie
52
China
51
Viral marketing
51
Virales Marketing
51
Advertising
50
Werbung
50
Marketing management
49
Marketingmanagement
49
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557
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76
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Article
1,324
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11
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1,332
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1,332
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11
Sammelwerk
11
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2
Conference paper
2
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Konferenzbeitrag
2
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1
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1,335
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Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Kumar, V.
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Haws, Kelly L.
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Lysonski, Steven
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Workman, Jane E.
5
Zepeda, Lydia
5
Ailawadi, Kusum L.
4
Autio, Minna
4
Berg, Lisbet
4
Borges, Adilson
4
Brennan, Carol
4
Chan, Kara
4
Dahl, Darren W.
4
Durvasula, Srinivas
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Lee, Seung-hee
4
Lyon, Phil
4
Melnyk, Valentyna
4
Menrad, Klaus
4
Moskowitz, Howard R.
4
Paul, Justin
4
Wang, Cheng Lu
4
Xu, Yingjiao
4
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
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International journal of consumer studies
Journal of marketing
The journal of consumer marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
1,335
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1
Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice
;
Crespi, Roberta
;
Belvedere, Valeria
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465968
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research
Jugnandan, Shreeya
;
Willows, Gizelle D.
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1544-1560
Persistent link: https://www.econbiz.de/10014326054
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
6
Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
7
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
8
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
9
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
10
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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