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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
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Glaubwürdigkeit
Konsumentenverhalten
Viral marketing
Consumer behaviour
8
Personalization
7
Personalisierung
6
Virales Marketing
5
Advertising effects
4
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Werbewirkung
4
Advertising
3
Data Mining
3
Data mining
3
Werbung
3
Social Web
2
Social web
2
personalization
2
Aristotle's modes of persuasion
1
Bekleidung
1
Bibliometrics
1
Bibliometrie
1
Clothing
1
Confidence
1
Creativity
1
Credibility
1
Data protection
1
Datenschutz
1
E-commerce
1
Electronic Commerce
1
Internet
1
Jugendliche
1
Knowledge
1
Kreativität
1
Online behavioral advertising
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
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Undetermined
7
Free
2
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
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English
9
Author
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Segijn, Claire M.
2
Allred, Anthony
1
Amos, Clinton
1
Antheunis, Marjolijn L.
1
Boerman, Sophie C.
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
Kim, Eunah
1
King, Skylar
1
Li, Muzhen
1
Maity, Moutusy
1
Malhotra, Naresh K.
1
Mundel, Juan
1
Noort, Guda van
1
Ooijen, Iris van
1
Patil, Ashutosh
1
Paucar Caceres, Alberto
1
Poels, Karolien
1
Sandiford, Peter
1
Sifaoui, Asma
1
Srinivas, Sharan
1
Van den Broeck, Evert
1
Varnali, Kaan
1
Walrave, Michel
1
Wright, Gillian
1
Zhang, Lixuan
1
Zhao, Li
1
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International journal of consumer studies
Journal of marketing communications
Journal of business research : JBR
24
Information systems research : ISR
22
Tourism management : research, policies, practice
20
Journal of retailing and consumer services
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
International journal of hospitality management
18
Electronic commerce research
16
Journal of management information systems : JMIS
13
International journal of contemporary hospitality management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing
10
International journal of advertising : the review of marketing communications
9
Psychology & marketing
9
International journal of business information systems : IJBIS
8
International journal of electronic commerce : IJEC
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Electronic commerce research and applications
6
Journal of hospitality marketing & management
6
Technological forecasting & social change : an international journal
6
Cogent business & management
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Electronic markets : the international journal on networked business
5
Information systems and e-business management : ISeB
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management information systems : mis quarterly
5
Tourism management perspectives : TMP
5
Discussion papers / CEPR
4
Faculty & research / Insead : working paper series
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of revenue and pricing management
4
Journal of travel and tourism marketing
4
MIS quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
2
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
3
It is about inclusion! : mining online reviews to understand the needs of adaptive clothing customers
Li, Muzhen
;
Zhao, Li
;
Srinivas, Sharan
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1157-1172
Persistent link: https://www.econbiz.de/10014250725
Saved in:
4
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
5
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
6
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
7
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
8
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
9
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
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