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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Word-of-mouth"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Word-of-mouth
Viral marketing
146
Virales Marketing
146
Consumer behaviour
121
Konsumentenverhalten
121
Social Web
56
Social web
56
Online-Marketing
55
Beziehungsmarketing
48
Relationship marketing
48
Online retailing
43
Online-Handel
43
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
26
Service quality
26
E-commerce
18
Electronic Commerce
18
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Customer integration
14
Kundenintegration
14
Online reviews
13
eWOM
13
Confidence
12
Vertrauen
12
Brand
11
Markenartikel
11
Advertising
9
Beschwerdemanagement
9
Complaint management
9
Einzelhandel
9
Personalisierung
9
Personalization
9
Retail trade
9
Advertising effects
8
Data Mining
8
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72
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72
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English
72
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Dwivedi, Yogesh Kumar
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Casidy, Riza
2
Chiew, Tung Moi
2
Rana, Nripendra P.
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Badgaiyan, Anant Jyoti
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Ben Mrad, Selima
1
Bento, Marisa
1
Botelho, Miguel
1
Byun, Kate Jeonghee
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chawla, Yash
1
Chen, Ke
1
Chen, Tom
1
Chen, Yuhan
1
Cheng, T. C. E.
1
Cho, Minhee
1
Choi, Jinyoung
1
Cortese, Juliann
1
Cruz, Mariana
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
Devi, Rita
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Dixit, Saumya
1
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International journal of consumer studies
Journal of retailing and consumer services
Journal of business research : JBR
90
International journal of hospitality management
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Tourism management : research, policies, practice
29
Information systems research : ISR
27
Electronic commerce research
26
Journal of management information systems : JMIS
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Journal of marketing
18
The journal of product & brand management
17
Journal of travel and tourism marketing
15
Psychology & marketing
15
European journal of marketing : EJM
14
Journal of promotion management : innovations in planning and applied research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
72
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
3
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
9
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
10
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
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