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~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Marketing management
Brand management
120
Markenführung
120
Consumer behaviour
96
Brand image
86
Markenimage
86
Brand
57
Markenartikel
57
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
15
Relationship marketing
15
Emotion
12
Internet marketing
10
Online-Marketing
10
Social Web
10
Social web
10
Bibliometrics
9
Bibliometrie
9
Luxury goods
9
Luxusgüter
9
Perception
9
Wahrnehmung
9
Advertising
8
Brand loyalty
8
Werbung
8
Branding
6
Confidence
6
Markentreue
6
Marketingmanagement
6
Personality psychology
6
Persönlichkeitspsychologie
6
Vertrauen
6
Children
5
Kinder
5
Brand name
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Experiment
4
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66
Free
11
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Article
98
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Article in journal
97
Aufsatz in Zeitschrift
97
Conference paper
1
Konferenzbeitrag
1
Language
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English
98
Author
All
Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Gunasti, Kunter
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Paul, Justin
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Wang, Cheng Lu
2
Wu, Lan
2
Zhou, Liying
2
Abraham, Mathew
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Behre, Barbara
1
Besharat, Ali
1
Bhanja, Nivedita
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
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Published in...
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International journal of consumer studies
Marketing letters : a journal of research in marketing
Journal of business research : JBR
443
The journal of brand management : an international journal
327
The journal of product & brand management
306
Journal of retailing and consumer services
258
European journal of marketing : EJM
92
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
84
Journal of strategic marketing
84
International journal of hospitality management
77
Marketing intelligence & planning
69
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing
54
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of global marketing
49
Cogent business & management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
The IUP journal of brand management : IJBRM
46
Journal of fashion marketing and management
45
The journal of consumer marketing
44
Qualitative market research : an international journal
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
98
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1
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10
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98
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1
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
7
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
8
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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