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~isPartOf:"International journal of consumer studies"
~isPartOf:"SpringerLink / Bücher"
~subject:"Großbritannien"
~subject:"Markenführung"
~subject:"Markenimage"
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Großbritannien
Markenführung
Markenimage
Consumer behaviour
1,036
Konsumentenverhalten
1,036
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155
Deutschland
143
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139
Brand management
92
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75
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75
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71
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Wilson, Christine
3
Brennan, Carol
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Huber, Frank
2
Kucuk, S. Umit
2
Paul, Justin
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Stamminger, Rainer
2
Strebinger, Andreas
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abeliotis, Konstadinos
1
Abraham, Mathew
1
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1
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1
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Arruda Filho, Emílio José Montero
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Bailey, Sue
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International journal of consumer studies
SpringerLink / Bücher
Journal of business research : JBR
480
Journal of retailing and consumer services
347
The journal of product & brand management
302
The journal of brand management : an international journal
289
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
111
International journal of hospitality management
94
Journal of marketing communications
94
Journal of marketing management : MM
87
Journal of international consumer marketing
82
Marketing intelligence & planning
70
Journal of fashion marketing and management
69
The journal of consumer marketing
69
International marketing review
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
64
International journal of advertising : the review of marketing communications
62
Journal of global marketing
61
Journal of promotion management : innovations in planning and applied research
61
Journal of marketing
58
International journal of internet marketing and advertising : IJIMA
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Cogent business & management
55
Journal of promotion management : JPM
55
Journal of strategic marketing
55
Journal of the Academy of Marketing Science
53
Journal of travel and tourism marketing
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
International journal of retail & distribution management
51
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
Qualitative market research : an international journal
47
International journal of advertising : the quarterly review of marketing communications
46
Journal of marketing research : JMR
46
Journal of international marketing
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
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ECONIS (ZBW)
150
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
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