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~isPartOf:"International journal of consumer studies"
~source:"econis"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
761
Konsumentenverhalten
761
Environmental consciousness
63
Food
63
Lebensmittel
63
Umweltbewusstsein
63
Bibliometrics
48
Bibliometrie
48
Bekleidung
46
Clothing
46
Markenimage
46
Brand management
45
Markenführung
45
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
42
Sustainable development
42
Food consumption
40
Lebensmittelkonsum
40
Sustainability
40
consumer behaviour
40
Nachhaltigkeit
39
Social Web
39
Social web
39
USA
37
United States
37
Großbritannien
36
United Kingdom
36
Jugendliche
34
Private consumption
34
Privater Konsum
34
Youth
34
Product labelling
33
Warenkennzeichnung
33
Beziehungsmarketing
32
Relationship marketing
32
Emotion
31
Willingness to pay
31
Zahlungsbereitschaftsanalyse
31
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46
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
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Arya, Vikas
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Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chang, Yaping
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
D'Souza, Clare M.
1
Ellis, Joan L.
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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García-de-Frutos, Nieves
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Ghorbani, Mijka
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
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Published in...
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International journal of consumer studies
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
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46
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
9
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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