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~isPartOf:"International journal of consumer studies"
~subject:"Advertising"
~subject:"Social web"
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Search: subject:"branding"
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Advertising
Social web
Brand management
50
Markenführung
50
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
24
Markenartikel
24
Social Web
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Children
4
Emotion
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Perception
4
Wahrnehmung
4
Werbung
4
brand equity
4
brand personality
4
Bekleidung
3
Bekleidungsindustrie
3
Brand loyalty
3
Clothing
3
Clothing industry
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Food
3
Jugendliche
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Abraham, Mathew
1
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1
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1
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1
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1
Bilro, Ricardo Godinho
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Gegez, A. Ercan
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Gegez, E. Eser
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Liu, Bo
1
Loebnitz, Natascha
1
Long, Chengzhi
1
Lorey, Thierry
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Loureiro, Sandra Maria Correia
1
Mahadevan, Kala
1
Mathur, Manisha
1
Paul, Justin
1
Petit, Olivia
1
Pradhan, Bandinee
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Pradhan, Debasis
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1
Sigirci, Ozge
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Published in...
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International journal of consumer studies
Journal of business research : JBR
136
The journal of product & brand management
67
The journal of brand management : an international journal
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
43
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of advertising
18
Journal of internet commerce
17
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Marketing theory
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
13
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
4
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
5
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
6
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Saved in:
7
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
8
Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
9
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
10
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
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