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~isPartOf:"International journal of consumer studies"
~subject:"Brand management"
~subject:"Großbritannien"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Großbritannien
Consumer behaviour
761
Konsumentenverhalten
761
Environmental consciousness
63
Food
63
Lebensmittel
63
Umweltbewusstsein
63
Bibliometrics
48
Bibliometrie
48
Bekleidung
46
Brand image
46
Clothing
46
Markenimage
46
Markenführung
45
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
42
Sustainable development
42
Food consumption
40
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consumer behaviour
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Social web
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Private consumption
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Beziehungsmarketing
32
Relationship marketing
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Wilson, Christine
3
Brennan, Carol
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Paul, Justin
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Stamminger, Rainer
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Wang, Cheng Lu
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Zhou, Liying
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Abraham, Mathew
1
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Alagarsamy, Subburaj
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Arya, Vikas
1
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1
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1
Behre, Barbara
1
Berkholz, Petra
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Bernarde, Simone
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1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
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International journal of consumer studies
Journal of business research : JBR
421
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
273
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing communications
77
Journal of marketing management : MM
76
Journal of strategic marketing
63
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
60
Journal of promotion management : innovations in planning and applied research
60
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
SpringerLink / Bücher
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
Cogent business & management
44
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
The international review of retail, distribution and consumer research
36
European journal of marketing
35
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
81
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
9
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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