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~isPartOf:"International journal of consumer studies"
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Search: subject:"branding"
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Brand management
50
Markenführung
50
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
24
Markenartikel
24
Social Web
9
Social web
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Advertising
4
Children
4
Emotion
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Perception
4
Wahrnehmung
4
Werbung
4
brand equity
4
brand personality
4
Bekleidung
3
Bekleidungsindustrie
3
Brand loyalty
3
Clothing
3
Clothing industry
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Food
3
Jugendliche
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English
51
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
D'Souza, Clare M.
1
De Klerk, Helena M.
1
Dosquet, Frédéric
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Flynn, Leisa Reinecke
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Research
79
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
59
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ECONIS (ZBW)
51
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1
Consumer neuroscience on
branding
and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
8
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
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