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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"L' Europe alimentaire"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenführung"
~subject:"United Kingdom"
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Markenführung
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124
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71
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International journal of contemporary hospitality management
International journal of wine business research : IJWBR
L' Europe alimentaire
The journal of consumer marketing
Journal of wine economics
9
Journal of food products marketing
4
European journal of marketing : EJM
3
International journal of wine business research
3
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Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements
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1
Collaboration and competition in business ecosystems
1
Collection des usuels Féret de la vigne et du vin
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Discussion paper series / School of Economics and Finance, the University of Hong Kong
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EuroMed journal of business
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association
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Journal of international food & agribusiness marketing : JIFAM
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ECONIS (ZBW)
20
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1
Des produits entre déclin et renaissance (XVIe-XXIe siècles)
Marache, Corinne
(
ed.
);
Meyzie, Philippe
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011947523
Saved in:
2
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
3
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
4
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
5
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
6
The aesthetics and ephemerality of luxury wine
Harlan, H. William
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 102-104
Persistent link: https://www.econbiz.de/10011590130
Saved in:
7
Crafting an iconic wine : the rise of "cult" Napa
Taplin, Ian M.
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011590133
Saved in:
8
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
9
À votre santé - conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette
;
Paschen, Ulrich
;
Kietzmann, Jan Henrik
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011590150
Saved in:
10
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
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