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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
Indien
Konsumentenverhalten
37
Bibliometrics
11
Bibliometrie
11
Relationship marketing
11
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Markenimage
9
Digitalisierung
6
Digitization
6
Brand
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Dienstleistungsqualität
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Einzelhandel
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Jugendliche
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Online-Handel
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Article in journal
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37
Language
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English
Spanish
Author
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
30
Ko, Eunju
25
Cleveland, Mark
21
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
16
Bartikowski, Boris
14
Grewal, Dhruv
14
Septianto, Felix
14
Woodside, Arch G.
14
Filieri, Raffaele
13
Kukar-Kinney, Monika
13
Sharma, Piyush
13
Shukla, Paurav
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Han, Heesup
12
Janiszewski, Chris A.
12
Pereira, Vijay
12
Wyer, Robert S.
12
Balaji, M. S.
11
Jang, Soocheong
11
Mattila, Anna S.
11
Merchant, Altaf
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Belk, Russell W.
10
Bigné Alcañiz, J. Enrique
10
Christodoulides, George
10
Das, Gopal
10
Dennis, Charles
10
Geuens, Maggie
10
Gupta, Suraksha
10
Kardes, Frank R.
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Melewar, T. C.
10
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
Journal of retailing and consumer services
15
Journal of marketing theory and practice
6
Journal of strategic marketing
6
European management journal
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
37
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21
Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li
;
Jin, Manhui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
107
(
2020
),
pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
Saved in:
22
Combating the negative effects of showrooming : successful salesperson tactics for converting showroomers into buyers
Faßnacht, Martin
;
Beatty, Sharon E.
;
Szajna, Markus
- In:
Journal of business research : JBR
102
(
2019
),
pp. 131-139
Persistent link: https://www.econbiz.de/10012103948
Saved in:
23
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
24
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
25
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
26
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
27
Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong
;
Wang, Jingguo
;
Mourali, Mehdi
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
Saved in:
28
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
29
Anticipating a service experience
Harrison, Mary P.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10008988787
Saved in:
30
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
Saved in:
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