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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"McLean, Graeme J."
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Teng, Lefa"
~person:"Yang, Zhiyong"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
Indien
Konsumentenverhalten
67
Brand management
28
Markenführung
28
Brand image
22
Markenimage
22
Relationship marketing
17
Beziehungsmarketing
16
Bibliometrics
11
Bibliometrie
11
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Kundenzufriedenheit
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Online-Handel
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69
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1
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Author
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Balabanis, George
Beatty, Sharon E.
McLean, Graeme J.
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Teng, Lefa
Yang, Zhiyong
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Shukla, Paurav
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Han, Heesup
12
Mattila, Anna S.
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Seo, Yuri
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Christodoulides, George
11
Jang, Soocheong
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Merchant, Altaf
9
Wang, Cheng Lu
9
Behl, Abhishek
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Liu, Martin J.
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
17
European journal of marketing : EJM
6
Journal of strategic marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of consumer studies
4
Journal of international marketing
4
Journal of marketing theory and practice
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
The journal of consumer marketing
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
British journal of management
1
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ECONIS (ZBW)
69
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69
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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