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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Indien
Konsumentenverhalten
58
Brand image
24
Markenimage
24
Markenführung
19
Relationship marketing
18
Beziehungsmarketing
17
Bibliometrics
11
Bibliometrie
11
Brand
11
Markenartikel
10
Designation of origin
9
Herkunftsbezeichnung
9
International marketing
7
Internationales Marketing
7
Digitalisierung
6
Digitization
6
Social Web
6
Social web
6
Customer satisfaction
5
Dienstleistungsqualität
5
Einzelhandel
5
Kundenzufriedenheit
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Personality psychology
5
Persönlichkeitspsychologie
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Retail trade
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Service quality
5
Viral marketing
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Virales Marketing
5
Consumer behavior
4
Jugendliche
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Online retailing
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Online-Handel
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Socialization
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Sozialisation
4
Systematic literature review
4
Youth
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Advertising effects
3
Children
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Article
59
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Article in journal
Aufsatz in Zeitschrift
59
Language
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English
Spanish
Author
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Beatty, Sharon E.
Diamantopoulos, Adamantios
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
20
Valette-Florence, Pierre
15
Melewar, T. C.
14
Foroudi, Pantea
13
Gupta, Suraksha
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Han, Heesup
12
Pereira, Vijay
12
Sharma, Piyush
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Jang, Soocheong
11
Mattila, Anna S.
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Christodoulides, George
10
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Spielmann, Nathalie
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Liu, Martin J.
8
Malik, Ashish
8
Wallpach, Sylvia von
8
Wang, Cheng Lu
8
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
15
Journal of international marketing
11
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
Psychology & marketing
5
European management journal
4
International journal of consumer studies
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
British journal of management
3
Business strategy and the environment
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Asia Pacific journal of marketing and logistics
2
British journal of management : BJM
2
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
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ECONIS (ZBW)
59
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59
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date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
3
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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